WEBINAR: Agentic Commerce: Using AI to Enhance the Customer Experience from Discovery to Checkout

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Agentic commerce is rewriting the rules of search and product discovery, moving buyers from typing keywords into a search bar to engaging with AI agents that understand intent, anticipate needs, and act on their behalf. In this on-demand session, Jeremy LaDucque, EVP of Growth & GTM at HawkSearch; Jonathan Meyer, Senior Solutions Engineer at HawkSearch; and John Gunderson, Director of Distribution Strategy at ISA, explore the full buying journey, from initial product discovery through checkout, and show how AI is transforming every touchpoint along the way.

Key Takeaways

• Understand how conversational AI agents interpret intent, learn from context, and take action throughout the buying journey, not just return a list of search results.
• Explore what an autonomous, proactive, always-on commerce agent looks like in practice and how it changes the relationship between buyers and your storefront.
• Learn why merchandising rules, customer entitlements, keyword search, and SKU/part number ordering remain essential, and how they continue to play a critical role in an AI-driven commerce experience.