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Advancing The Professionalism
and Utilization of Industrial
Manufacturer Representatives

See who’s ISA SalesWerks Certified

Learn More

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Do Business
with the Best

Connect with the channel's most successful reps and the manufacturers who need and use IMRs most.

Elevate Your

Get the knowledge and skills you need to compete at a higher level and prepare for the future.

Forge Winning Partnerships

Build lasting relationships with the right people, doing the right things, at the right time.

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ISA SalesWerks Certified Level 1

About the Certification

Take your organization to the next level with ISA SalesWerks Certification – the knowledge process and tools to help you stay relevant, navigate change and position your organization for success!

Certification is differentiation, creating better strategic value between IMRs and Manufacturers. With a focus on process, certification enables all those that choose to become certified (regardless of software) to enjoy the benefits of differentiation.

The ISA SalesWerks Sales Process standard guarantees that your sales team and selling efforts are aligned with the customer’s buying process. Pipeline management can increase sales effectiveness while strengthening the Manufacturer – IMR relationship. It’s not how you want to sell, it’s how the customer wants to buy!

The ISA SalesWerks Business Planning Tool professionalizes the process, maximizing traction while strengthening the Manufacturer – IMR relationship. It’s not about setting a goal, it’s about achieving it! Get engaged, lean in and take your organization to the next level!

Sales Process
Sales Playbook
Business Planning Tool
ISA SalesWerks CRM Platform

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Certification Process

Take your organization to the next level. ISA SalesWerks Certification provides the knowledge and tools to help you stay relevant, navigate change and position your organization for success. ISA members are eligible to apply for certification. Once certified, your company will be displayed below, and will have your certification displayed in the member directory. Ready to level up?

  • 5 Star Sales
  • Cutler Industrial Sales, Inc.
  • Donwin Marketing Inc.
  • G.P. Connections, Inc.
  • Great Lakes Sales And Marketing
  • Industrial Sales Group, LLC.
  • Metalcutting Specialists Group, Ltd.
  • Next Generation Tooling
  • S.J. Larson Company
  • Turpin Sales & Marketing Inc.
  • Weinacht & Associates

ISA 2022 Fall Summit

Where Manufacturers & IMRs Prepare for the Future. Together.

Align on goals and develop a solid business plan for next year. Strengthen the Manufacturer – IMR relationship by becoming true partners in business planning at Fall Summit. Here you’ll learn how to professionalize the planning process, maximize traction, collaboratively align expectations, and develop sales goals together as a team.

November 30 – December 2, 2022 | Orlando, FL

Learn More

SalesWerks On-Demand Sessions

Virtual Sales Mastery: How Sales Teams Can Survive and Thrive in a Virtual Selling World

Speaker: Marcus Sheridan, Virtual Selling Keynote - Marcus Sheridan International, Inc.

Purchase on-demand for $99

Channel Analytics – Connecting the Transformation Dots Through Data

Speaker: Edward Gerber, President & CEO ISA

Purchase on-demand for $99

IMR Network News

Read More

Need more info? Contact Brendan Breen at

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IMR Leadership Committee

Gary Tucker

Chair Tucker-Weitzel & Assoc., Inc. Owner Contact

Monte Dhatt

Co-Chair Master Fluid Solutions Director of Sales -America’s Contact

Jim Johnson

Director LineDrive President

Jon-Michael Raymond

Starrett Sales and Marketing Director – North America, Industrial Products Contact

Harly Savage

Coast Industrial Sales Manufacturer's Representative Contact

Matt Schron

Jergens Inc. General Manager Contact

Patrick McKeever

Durrie Sales President Contact

Jeremy McKinney

PFERD Inc. National Sales Director Contact

Darric Miller

The Blueprint Corporation President Contact

Brendan Breen

Staff Champion ISA President Contact

Interested in joining a committee?

Submit your application of interest.

Announcing ISA23 | April 17 - 19, 2023 in Phoenix, AZ
Registration for ISA 21 now open!
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