Leveraging the Power of Storytelling in Business
Who Should Attend?
Young professionals and high-potential individuals who want to improve their communication skills and understand how to incorporate the power of storytelling in business to stand-out from the crowd.
Most people default to explaining features and benefits using jargon when communicating…if your message is confusing, you won’t connect with your audience.
Your rising-stars will engage with their peers in a full day and a half, hands-on masters course designed to teach the principles needed to succeed.
What Will You Learn?
- Understand why business storytelling is more important now than ever to rise above the noise of the Attention Deficit Economy and be heard.
- Learn how to use three proven storytelling techniques to clarify your story with the And, But & Therefore foundation; amplify your impact with Support stories; and how to simplify the narrative arc of your presentations with the Story Cycle System™ to be more compelling with your audiences.
- Apply the narrative method to your personal and/or professional brand stories to increase your influence, engage your audiences and move people to action.
Four Points by Sheraton French Quarter
541 Bourbon Street
New Orleans, LA 70130
(504) 524-7611
Accommodations
Hotel Arrangements
Four Points by Sheraton French Quarter
541 Bourbon Street
New Orleans, LA 70130
(504) 524-7611
Need more info? Contact Glenn Kalnins at gkalnins@isapartners.org
Summit Agenda
Day 1 - Monday, February 18, 2019
Registration
Location: Salon de Gallier Foyer
Team Building Event: Escape Room
Sponsored by: Dynabrade
Space for the team building event is limited to 45 participants and is first come, first serve. You will be able to select the group time which works best for you when registering for the summit.
- Group 1 Departs hotel at 2:30 pm for 3:00 pm Escape Room Start Time
Group 1 Departs Escape Room at 4:30 pm to head back to the hotel - Group 2 Departs hotel at 4:00 pm for a 4:30 pm Escape Room Start Time
Group 2 Departs Escape Room at 6:00 pm to head back to the hotel
Location: The bus will leave from the hotel lobby to Escape My Room at 633 Constance St, New Orleans, LA 70130
Opening Welcome Reception & Cocktail Hour with Lite Hors-d’oeuvres
Sponsored by: 3M
Location: Courtyard
Dinner On Your Own to Explore the City
Day 2 - Tuesday, February 19, 2019
Breakfast
Sponsored by: Rust-Oleum
Location: Salon de Gallier ll
And, But, Therefore (ABT) Foundation: The DNA of Story
Park Howell, The Business of Story
Sponsored by: Vallen
Location: Salon de Gallier l
The 5 Primal Storytelling Elements to Create Support Stories
Park Howell, The Business of Story
Sponsored by: Vallen
Location: Salon de Gallier l
AM Coffee Break
Location: Salon de Gallier ll
Connection Stories
Park Howell, The Business of Story
Sponsored by: Vallen
Location: Salon de Gallier l
Lunch
Sponsored by: Johnston Industrial Supply, Inc.
Location: Salon de Gallier ll
The Story Cycle System™
Park Howell, The Business of Story
Sponsored by: Vallen
Location: Salon de Gallier l
PM Power Break
Location: Salon de Gallier ll
The 3 Story Techniques to Create a Sales Story
Park Howell, The Business of Story
Sponsored by: Vallen
Location: Salon de Gallier l
Day #1 Sessions End
Dinner on Your Own
Day 3 - Wednesday, February 20, 2019
Breakfast
Sponsored by: Rust-Oleum
Location: Salon de Gallier ll
The Practice of Finding Your Scenes to Create Connection Stories
Park Howell, The Business of Story
Sponsored by: Vallen
Location: Salon de Gallier l
AM Coffee Break
Location: Salon de Gallier ll
Bringing It All Together
Park Howell, The Business of Story
Sponsored by: Vallen
Location: Salon de Gallier l
Q&A
Park Howell, The Business of Story
Sponsored by: Vallen
Location: Salon de Gallier l
Day #2 Session Ends & Final Wrap-up