WEBINAR:
Turning Your Search Bar Into a Revenue-Driving Salesperson

Posted on February 5, 2026

Sponsored by

Search is often one of the most overlooked elements of B2B eCommerce, yet it plays a critical role in whether customers find products, stay engaged, or abandon the buying process altogether.

In this webinar, John Murcott, EVP of Products and Strategy at HawkSearch, explores how modern B2B search is evolving and why relevance has become a key driver of digital revenue and customer experience.

The session examined how traditional keyword and SKU-based search falls short for today’s buyers and how emerging AI-powered capabilities, such as concept-based search, visual search, and generative AI responses, are transforming product discovery across complex catalogs.

Attendees gained insight into where search is headed, including conversational and agentic experiences that allow buyers to interact more naturally with product data and move more efficiently from search to purchase.

Designed for manufacturers and distributors alike, this discussion will help leaders rethink search not as a basic website function, but as a strategic opportunity to improve relevance, support changing buyer behavior, and turn the search bar into a true revenue-driving tool.

Key Takeaways:

Why search directly impacts revenue and buyer experience
How AI-powered search improves relevance and product discovery
What’s next for search and how it accelerates the path to purchase

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Registration NOW OPEN for ISA26 | April 20 – 22, 2026 | Cleveland, OH

Registration for ISA 21 now open!

To all ISA Members and ISA Atlanta 2020 Attendees,

After continuous monitoring of the evolving situation with the novel coronavirus (COVID-19) and much deliberation, the Industrial Supply Association (ISA) is announcing today that the ISA Board of Directors have voted to cancel ISA Atlanta 2020 scheduled to take place April 20-22 in Atlanta, Georgia. Everyone at ISA understands and appreciates the time, effort, and resources that you have put into preparing for this event. Like you, we have been working hard, and were looking forward to coming together to Engage, Learn and Lead.

This decision was made after careful review of the most recent facts from the Centers for Disease Control (CDC), World Health Organization (WHO), the Georgia Department of Public Health and other local authorities. Ultimately, the health, safety and well-being of our members, management team and the community at large led to this decision. Although difficult, as this decision comes at a significant cost to ISA which is a nonprofit, we know it’s the right thing to do.

With that in mind, it’s important to note that ISA is YOUR ASSOCIATION and ISA is OUR INDUSTRY. With over 118 years of history, our mission is to provide the strategies and tools to help companies remain relevant throughout industry change. This global pandemic, combined with the accelerating disruption we all are facing, demonstrates now more than ever the need for ISA to continue its pursuit of Leading the Channel Forward®.

The good news is that we have the financial strength to weather this storm. We plan to access our financial reserves to make that happen. These reserves are intended to protect ISA in times like this and for investing in value added programs that benefit ISA members and our industry.

With this decision, we are prepared to refund 100% of all registration, booth and sponsorship fees. However, recognizing the significant impact on our reserves, we are asking for your consideration in donating your registration, booth fees and/or sponsorships to the ISA Foundation, all or in part, at the level your organization is able to support. Foundation funds will only be used for education, research and/or scholarships and your organization will be recognized as a supporting patron of the Foundation helping ISA continue its mission critical purpose. Your donation will help continue the momentum and fuel the future of the Industrial MROP Channel. We recognize the magnitude of this ask, but if each company can help in some way, together, we will strengthen ISA, our community and industry overall.

In the coming weeks, a member of the ISA team will contact all ISA Atlanta 2020 participants to discuss refunds and or donations. Due to the large number of companies and attendees we ask for your patience as we begin this process. This is a priority and will be given the urgency it deserves.

In closing, I would like to thank everyone that has reached out with overwhelming support and positive feedback regarding the path and mission we are on. To all, please keep an eye out for upcoming announcements regarding the Lifetime Achievement Award, Innovation Impact Awards, Phase 2 Analytics for Distributor, Manufacturers and IMRs, Scholarships and so much more.

On behalf of the ISA Board of Directors, I would like to thank you for your patience throughout this decision-making process and your commitment to your association – ISA.

Stay up to date with the latest information we have here.