The strategies, tools, and education for your company
to stay relevant throughout industry change

ISA is the channel association for the Industrial
MROP industry – Leading The Channel Forward®

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Lead With Confidence

Staying relevant means evolving with the ever-changing market. We understand that it’s hard to know when and where to begin. Anticipating change and having the confidence in making the right decisions is the key to success.

We deliver actionable data, leading strategies, relevant education and powerful networks to help you leverage change and use it to your competitive advantage.


Expand your network, accelerate your education, engage in analytics, serve your industry.


Explore Channel 2.0, all our current initiatives for the channel and more in our education library.


Be an innovator, sponsor and donor helping Lead the Channel Forward®.

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Channel 2.0

Traditional supply channels and supporting sales models are no longer keeping up with End User needs and the rise of Industry 4.0. New capabilities and standards are required to stay relevant.

In response, ISA created Channel 2.0 to set a new standard of expectations. This strategic initiative helps all stakeholders (Distributors, Manufacturers, and IMRs) create better value for each other while attaining the goal of satisfying the End User’s evolving needs.

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John Mark

We are the people who Lead
The Channel Forward®.

Watch the Video

John Mark

CEO - BlackHawk Industrial


Upcoming Events

Mark your calendars and plan to engage.

ISA Management

Brendan Breen


Brendan brings his strategic expertise and unwavering dedication to steer ISA in its mission to Lead the Channel Forward®. With a focus on anticipating and meeting the evolving needs of stakeholders, Brendan drives initiatives that empower member companies to thrive in a dynamic industrial landscape.

Contact Brendan Breen

Joby Strobo

Senior Director of Business Development

Focused on creating value for each member, Joby drives engagement and specializes in generating exposure and initiating partnerships that drive results. As the lead on membership, Joby enables ISA to further strengthen our relationships with our valued members.

Contact Joby Strobo

Destani Barr

Director of Events

Destani is your contact for details related to network summits, annual conventions, and exhibitor services. Her industry experience and energetic personality, paired with her attention to detail guarantee a memorable event experience for all ISA Members!

Contact Destani Barr

Christina Bertino

Director of Marketing & Communications

Christina spearheads the marketing, creative & content for ISA events, products & services so you can Engage, Learn and Lead with ISA. Her combination of marketing savviness and big-picture strategic thinking coupled with laser-sharp attention to detail makes her a powerhouse.

Contact Christina Bertino

Jennifer Jones

Director of Finance & Administration

Jenn ensures smooth and efficient operations. She brings over 20 years of experience in finance, operations, and human resources knowledge to the team. She approaches all aspects of any job with a positive, hard-working mindset, and she is passionate about finding solutions.

Contact Jennifer Jones

Jessica Di Biaggio

Business Development Manager

Focused on member value, Jessica expands ISA's business network, drives outreach, and nurtures partnerships for growth. Committed to enhancing outreach and fostering key relationships, Jessica champions ISA's success and member benefits.

Contact Jessica Di Biaggio

Sarah Franks

Member Success Specialist

With over 25 years of dedicated customer service across diverse industries, Sarah radiates positivity and assistance. Her mission is to ensure that every ISA member enjoys a consistently supportive and fulfilling interaction with her.

Contact Sarah Franks

The ISA Team Culture

Our team is honest, supportive, and driven by growth. With our curiosity and entrepreneurial mindset, we always deliver superior value and a world class experience for the members we serve.

Our Team Values

Trust, Transparency, Respect, Equality, Appreciation, Fun, Hard Work, Creativity, Balance

Want to know more?

Call us at (866) 460-2360, or submit your question below. We're here for you.

Registration Now Open for Fall Summit: The Industry’s Top Professional Growth Event!
Registration for ISA 21 now open!
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