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The strategies, tools, and education for your company
to stay relevant throughout industry change

ISA is the channel association for the Industrial
MROP industry – Leading The Channel Forward®

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Lead With Confidence

Staying relevant means evolving with the ever-changing market. We understand that it’s hard to know when and where to begin. Anticipating change and having the confidence in making the right decisions is the key to success.

We deliver actionable data, leading strategies, relevant education and powerful networks to help you leverage change and use it to your competitive advantage.

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Expand your network, accelerate your education, engage in analytics, serve your industry.


Explore Channel 2.0, all our current initiatives for the channel and more in our education library.


Be an innovator, sponsor and donor helping Lead the Channel Forward®.

Join Today
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Channel 2.0

Traditional supply channels and supporting sales models are no longer keeping up with End User needs and the rise of Industry 4.0. New capabilities and standards are required to stay relevant.

In response, ISA created Channel 2.0 to set a new standard of expectations. This strategic initiative helps all stakeholders (Distributors, Manufacturers, and IMRs) create better value for each other while attaining the goal of satisfying the End User’s evolving needs.

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John Mark

We are the people who Lead
The Channel Forward®.

Watch the Video

John Mark

CEO - BlackHawk Industrial


Upcoming Events

Mark your calendars and plan to engage.

ISA Management

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Brendan Breen


Brendan is a strategic thinker that brings his passion and extensive experience to the ISA team. Focused on the evolving needs of our stakeholders, Brendan develops and drives initiatives that ensure ISA Leads the Channel Forward ® helping member companies thrive.

Contact Brendan Breen

Donna Benner

Vice President of Operations

Donna is an industry vet with over 25 years of operations experience and is focused on keeping the machine running efficiently. A skilled professional, she ensures we are delivering first-class service and value to our members.

Contact Donna Benner

Christina Bertino

Director of Marketing & Communications

Christina spearheads the marketing, creative & content for ISA events, products & services so you can Engage, Learn and Lead with ISA. Her combination of marketing savviness and big-picture strategic thinking coupled with laser-sharp attention to detail makes her a powerhouse.

Contact Christina Bertino

Joby Strobo

Director of Strategic Initiatives

Joby is here to help you learn about ISA and get connected! Focused on creating value for each member, Joby leads engagement and specializes in partnerships that link members with partners and business solutions required to navigate evolutions in the industry.

Contact Joby Strobo

Destani Barr

Director of Events

Destani is your contact for details related to network summits, annual conventions, and exhibitor services. Her industry experience and energetic personality, paired with her attention to detail guarantee a memorable event experience for all ISA Members!

Contact Destani Barr

Shawn Gilgore

Studio Producer

Shawn is ISA’s audiovisual expert who creates multimedia content for the products, services, and dynamic events you experience as a member. Equal parts producer, director, and editor, Shawn is hard at work ensuring an incredible experience for viewers.

Contact Shawn Gilgore

Olivia Grimmer

Marketing Assistant

Olivia is a creative dynamo who assists in all things marketing and communications. Through her creativity and keen attention to detail, Olivia ensures members are current on upcoming events, new products and services, membership benefits, and more.

Contact Olivia Grimmer

Want to know more?

Call us at (866) 460-2360, or submit your question below. We're here for you.

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