Lead Your
Company Forward

Navigate the Evolving
Channel with Confidence.

Learn More

Lead With Confidence

Staying relevant means evolving with the ever-changing market. We understand that it’s hard to know when and where to begin. Anticipating change and having the confidence in making the right decisions is the key to success.

We deliver actionable data, leading strategies, relevant education and powerful networks aligned to the seven drivers of success to help you leverage change and use it to your competitive advantage.

The Drivers of Success

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Go-to-Market Strategy

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Talent Recruitment & Retention

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Employee Development

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Channel Connections

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Lean Processes

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How Membership Positions
You For Success:


Expand your network, accelerate your education, engage in analytics, serve your industry.


Explore Channel 2.0, all our current initiatives for the channel and more in our education library.


Be an innovator, sponsor and donor helping Lead the Channel Forward®.

Elevate, Engage, and Excel – Together.

Watch the Video

Brendan Breen



Want to chat with us about ISA membership?

Schedule a "fit conversation" to explore how an ISA membership will position your company for success.

Select a date from the calendar below to schedule a video call.

“This is hands-down the most
important association we belong to.”

John Wiborg, President - Stellar Industrial Supply Inc.

Join Today and Position
Yourself for Success.

Select your company type.


You’re a wholesale distributor buying MROP products from manufacturers and selling them to end-users. Or, you’re a master distributor buying MROP products from manufacturers and selling them to wholesale distributors.

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You’re a company that manufactures MROP products and sells them through distribution.

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Industrial Manufacturers' Representatives (IMRs)

You're a company contracted by a manufacturer as their sales representative to sell and support their MROP products at the distributor and end-user level.

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Service Providers

You're a company that provides services, such as logistics, insurance and technology solutions to ISA member companies.

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2023 - 2024 Board of Directors

Rob Keenan

Chair Seco Tools, LLC President

Joyce Lansdale

Vice Chair Vallen USA Vice President of Sales - Industrial

David Ruggles

Immediate Past Chair Martin Supply Company, Inc. President

Brent Williams

Secretary US Tool Group President

Jim Johnson

IMR Advisor LineDrive President

Carrie Kessel

Director Mahar Tool Supply Company, Inc. Chief Operating Officer

Jayne Millard

Director Turtle Executive Chairman

Rafael Astacio

Director PFERD North America President

Patrick Baliva

Director Saint-Gobain Abrasives Executive Sales Director, North America

Teresa Wu

Director 3M Vice President, Industrial Channel, USAC SIBG

Jim Terry

Director P.F. Markey Inc. CEO/Owner

Matt Sisco

Director EVP of Sales Safety Products Global Contact

Interested in joining the Board of Directors?

Submit your application of interest.

ISA’s Board of Directors is a dynamic group of volunteer leaders dedicated to anticipating and serving the needs of ISA’s member constituency (Distributors, Manufacturers and Independent Manufacturer Representatives). Directors contribute knowledge, time and experience and are responsible for the development of ISA’s strategic direction while overseeing a series of initiatives focused on the advancement of ISA, our channel and industry. As a fiduciary board, Directors are voted into office by member companies prior to the annual convention.   Review selection criteria and expectations >

Registration Now Open for Fall Summit: The Industry’s Top Professional Growth Event!
Registration for ISA 21 now open!
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