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Lead Your
Company Forward

Navigate the Evolving
Channel with Confidence.

Learn More

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Lead With Confidence

Staying relevant means evolving with the ever-changing market. We understand that it’s hard to know when and where to begin. Anticipating change and having the confidence in making the right decisions is the key to success.

We deliver actionable data, leading strategies, relevant education and powerful networks aligned to the seven drivers of success to help you leverage change and use it to your competitive advantage.

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The Drivers of Success

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Go-to-Market Strategy

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Talent Recruitment & Retention

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Employee Development

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Channel Connections

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Lean Processes

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How Membership Positions
You For Success:


Expand your network, accelerate your education, engage in analytics, serve your industry.


Explore Channel 2.0, all our current initiatives for the channel and more in our education library.


Be an innovator, sponsor and donor helping Lead the Channel Forward®.

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Brendan Breen ISA

Lean In and Get Ready
for a Phenomenal 2022

Watch the Video

Brendan Breen

Executive Vice President, ISA


Want to chat with us about ISA membership?

Schedule a "fit conversation" to explore how an ISA membership will position your company for success.

Select a date from the calendar below to schedule a video call.

“This is hands-down the most
important association we belong to.”

John Wiborg, President - Stellar Industrial Supply Inc.

Join Today and Position
Yourself for Success.

Select your company type.


You’re a wholesale distributor buying MROP products from manufacturers and selling them to end-users. Or, you’re a master distributor buying MROP products from manufacturers and selling them to wholesale distributors.

Let's Get Started


You’re a company that manufacturers MROP products and sells them through distribution.

Let's Get Started

Industrial Manufacturers' Representatives (IMRs)

You're a company contracted by a manufacturer as their sales representative to sell and support their MROP products at the distributor and end-user level.

Let's Get Started

Service Providers

You're a company that provides services, such as logistics, insurance and technology solutions to ISA member companies.

Let's Get Started
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2021 - 2022 Board of Directors

Maria Ford

Chair Stanley Black & Decker President of Commercial Sales & Marketing

David Ruggles

Vice Chair Martin Industrial Supply Co. President

Rob Keenan

Treasurer Seco Tools LLC President

Joyce Lansdale

Secretary Vallen Distribution, Inc. Vice President, National Accounts

Robert Cutler

Director/IMR Representative Cutler Industrial Sales, Inc. President

Jeff Bigelow

Chair Hubbard Supply Co. President

Greg Polli

Director MSC Industrial Supply Co., Inc. Senior VP, Product Mgmt & Global Sourcing

Carrie Kessel

Director MAHAR Chief Operating Officer

Jayne Millard

Director Turtle & Hughes Executive Chairman

Angie Sheehan

Director Werner Co Services, Inc. President - North America

Larry Lynott

Secretary 3M Vice President

Rafael Astacio

Director PFERD President

Keith Mudge

Director Kennametal Vice President of Sales - Americas

Brendan Breen

Staff Champion ISA President Contact

Interested in joining the Board of Directors?

Submit your application of interest.

ISA’s Board of Directors is a dynamic group of volunteer leaders dedicated to anticipating and serving the needs of ISA’s member constituency (Distributors, Manufacturers and Independent Manufacturer Representatives). Directors contribute knowledge, time and experience and are responsible for the development of ISA’s strategic direction while overseeing a series of initiatives focused on the advancement of ISA, our channel and industry. As a fiduciary board, Directors are voted into office by member companies prior to the annual convention.   Review selection criteria and expectations >

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Registration NOW OPEN for ISA's Fall Summit | Nov 30 - Dec 2 in Orlando, FL
Registration for ISA 21 now open!
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