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Channel 2.0

A new standard of expectations, helping all stakeholders
(Distributors, Manufacturers, and IMRs) create better strategic
value for each other while satisfying the End User’s evolving needs.

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A Catalyst For Change

Traditional supply channels and supporting sales models are no longer keeping up with End User needs and the rise of Industry 4.0. New capabilities and standards are required to stay relevant.

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A New Reality
"Innovations in manufacturing are happening at a pace not seen since the Industrial Revolution."

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A Strategic Framework

Channel 2.0 is made up of four compasses focused on the End User, their changing needs and the waterfall effect of new drivers and capabilities needed by all stakeholders to thrive as the channel continues to evolve.

The End User compass is where the waterfall begins. The inner ring are the drivers of change and the outer ring are the benefits of that change.

For the Distributor, Manufacturer and IMR compasses the inner rings are the drivers of change and the outer rings are the new capabilities needed to address the drivers of change.

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End User Compass

It's All About The End User

End Users will optimize their MROP supply chain to maximize productivity and efficiency gains. The benefits are clear. Learn more

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Distributor Compass

Align Your Go-To-Market Strategy

A road map enabling relevant service-centric go-to-market strategies and digital presence creating real differentiation all while meeting the evolving End User needs. Learn more

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Manufacturer Compass

Align Your Channel Strategy

A road map enabling advanced channel strategy development, increased End User presence and relevant LEAN operational support. Learn more

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IMR Compass

Elevate Your Position

A new standard of expectations helping Manufacturers and Independent Reps (IMRs) create better strategic value for each other while satisfying the End User and Channel  2.0 needs. Learn more

Check out the ISA SalesWerks CRM Platform

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ISA Distributor Compass Graphic

ISA Distributor Compass Graphic

ISA Manufacturer Compass Graphic

ISA Manufacturer Compass Graphic

ISA IMR Compass Graphic

ISA IMR Compass Graphic

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