Upskill Your Sales Team
with ISA’s Industrial Channel Sales Effectiveness Programs

Generic Sales Training Won’t Cut It In the Industrial Supply Industry.

Most sales training is too broad. It doesn’t speak to the realities of industrial sales – complex pricing, value communication, or navigating customer pushback. That leaves teams underprepared and companies missing opportunities.

The Industrial Sales Academy changes that. With six expert-led modules that combine interactive micro-learning, live workshops with sales experts, and peer-to-peer discussions, participants don’t just learn – they practice, apply, and build confidence.

Training That Delivers Real Results

Expert-Led Workshops

Live sessions led by sales effectiveness experts who guide discussions, share insights, and spark peer-to-peer learning.

Industry-Specific Content

Every module reflects the realities of the industrial supply channel – tailored training that avoids generic, one-size-fits-all approaches.

Flexible Learning Paths

Choose a single module, complete a certification bundle, or build a custom program – flexible options to fit your company’s needs.

Analytics That Prove Impact

Company packages include benchmarking tools that compare your team to industry averages highlighting strengths and gaps.

HOW IT WORKS?

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    Individual Modules

    Sharpen one skill at a time with a single module.
    (Perfect for targeted learning.)

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    Industrial Sales Certification

    Bundle 3 or 6 modules to complete the Industrial Sales Certification.
    (Choose Core, Advanced, or Full Package Certifications.)

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    Team & Company Programs

    Launch a private program for teams of 10+.
    (Tailored scheduling and learning experience.)

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    Company-Exclusive Analytics

    Programs for teams and companies include the Analytics Package, benchmarking team performance against industry averages to highlight strengths, expose gaps, and show measurable impact.

Individual Programs & Certifications Programs for Teams and Organizations

Why It Matters

For Individuals

  • Gain practical skills you can apply immediately in your role.
  • Build confidence in handling tough conversations and closing deals faster.
  • Learn alongside peers and industry experts, with tools designed for the realities of industrial supply.

For Companies

  • Invest in training that’s relevant to your industry – not generic sales theory.
  • Scale learning across teams with flexible formats and tailored programs.
  • Measure impact with analytics that benchmark your team against industry averages and uncover opportunities for growth.

Book a quick call to talk through the details and find the best path forward for your organization.

Talk to Our Team

Ready to Strengthen Your Sales Performance?

Explore the full program details and find the path that fits your goals.

Register Now for ISA's Fall Summit – Nov 3–5, 2025 | The Industry’s Top Leadership Growth Event!
Registration for ISA 21 now open!
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