Industrial Supply Association Promotes Joby Strobo to Senior Director of Business Development

Posted in ISA News on May 31, 2023

Joby Strobo, formerly Director of Strategic Initiatives, has been promoted to Senior Director of Business Development at the Industrial Supply Association (ISA). In her expanded role, Strobo will lead the organization’s membership efforts in addition to her current responsibilities.

“We are thrilled to announce Joby Strobo’s promotion to Senior Director of Business Development. Not only is this promotion well-deserved, it’s also a reflection of her exceptional work in creating value for our member companies and helping ISA Lead the Channel Forward,” said Brendan Breen, ISA President. “Her expanded responsibilities that now include membership, will enable us to further strengthen our relationships with our valued members while allowing us to grow and service member companies in a way that has never been done before,” added Breen.

Strobo’s promotion is a testament to her outstanding performance and dedication to ISA’s mission. Her expertise in generating exposure and initiating partnerships that drive results has proven invaluable to members navigating a rapidly evolving landscape.

As Senior Director of Business Development, Strobo will continue to focus on creating value for each member by facilitating engagement and fostering partnerships. ISA is thrilled to recognize her contributions and looks forward to her continued success in this new role.

About the Industrial Supply Association (ISA)

Founded in 1902, the Industrial Supply Association (ISA) is the channel association for the industrial MROP industry – Leading the Channel Forward®. As the only trade association that connects all partners within the industrial supply channel, ISA provides the networking opportunities, education, strategies, analytics, and tools for companies to stay relevant – and competitive – throughout industry change. Members are comprised of industrial Manufacturer, Distributor, and Independent Manufacturer Representative (IMR) companies around the world. More at https://www.isapartners.org/.

To all ISA Members and ISA Atlanta 2020 Attendees,

After continuous monitoring of the evolving situation with the novel coronavirus (COVID-19) and much deliberation, the Industrial Supply Association (ISA) is announcing today that the ISA Board of Directors have voted to cancel ISA Atlanta 2020 scheduled to take place April 20-22 in Atlanta, Georgia. Everyone at ISA understands and appreciates the time, effort, and resources that you have put into preparing for this event. Like you, we have been working hard, and were looking forward to coming together to Engage, Learn and Lead.

This decision was made after careful review of the most recent facts from the Centers for Disease Control (CDC), World Health Organization (WHO), the Georgia Department of Public Health and other local authorities. Ultimately, the health, safety and well-being of our members, management team and the community at large led to this decision. Although difficult, as this decision comes at a significant cost to ISA which is a nonprofit, we know it’s the right thing to do.

With that in mind, it’s important to note that ISA is YOUR ASSOCIATION and ISA is OUR INDUSTRY. With over 118 years of history, our mission is to provide the strategies and tools to help companies remain relevant throughout industry change. This global pandemic, combined with the accelerating disruption we all are facing, demonstrates now more than ever the need for ISA to continue its pursuit of Leading the Channel Forward®.

The good news is that we have the financial strength to weather this storm. We plan to access our financial reserves to make that happen. These reserves are intended to protect ISA in times like this and for investing in value added programs that benefit ISA members and our industry.

With this decision, we are prepared to refund 100% of all registration, booth and sponsorship fees. However, recognizing the significant impact on our reserves, we are asking for your consideration in donating your registration, booth fees and/or sponsorships to the ISA Foundation, all or in part, at the level your organization is able to support. Foundation funds will only be used for education, research and/or scholarships and your organization will be recognized as a supporting patron of the Foundation helping ISA continue its mission critical purpose. Your donation will help continue the momentum and fuel the future of the Industrial MROP Channel. We recognize the magnitude of this ask, but if each company can help in some way, together, we will strengthen ISA, our community and industry overall.

In the coming weeks, a member of the ISA team will contact all ISA Atlanta 2020 participants to discuss refunds and or donations. Due to the large number of companies and attendees we ask for your patience as we begin this process. This is a priority and will be given the urgency it deserves.

In closing, I would like to thank everyone that has reached out with overwhelming support and positive feedback regarding the path and mission we are on. To all, please keep an eye out for upcoming announcements regarding the Lifetime Achievement Award, Innovation Impact Awards, Phase 2 Analytics for Distributor, Manufacturers and IMRs, Scholarships and so much more.

On behalf of the ISA Board of Directors, I would like to thank you for your patience throughout this decision-making process and your commitment to your association – ISA.

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