ISA SUMMER SESSION:
Old School No More:
Modernizing Industrial Marketing
Wednesday, July 31, 2024 | 2:00 - 3:00 PM ET
Old School No More: Modernizing Industrial Marketing
Meet the Speakers
Aren Buresh
Senior Strategist at Gorilla 76 and Host of ‘The Manufacturing Marketer’ and ‘Industrial Marketing Live’
Aren Buresh is a senior strategist at Gorilla 76, the industrial marketing agency. Prior to that, she was an in-house marketer for a packaging equipment manufacturer. Aren also hosts the Industrial Marketing Live webinar series and The Manufacturing Marketer podcast, where she helps folks build modern marketing programs every week.
Eddie Saunders Jr.
Founder & CEO, Speak Friend
Eddie Saunders Jr. is a passionate thought leader in the world of Industrial Content Strategy & Demand Generation. With 14+ years of battle-tested experience in the field, he has proven himself to be an innovative and strategic thinker, consistently challenging what’s possible in the industry. As Founder & CEO of Speak Friend, Eddie has built a reputation for his ability to create compelling and effective marketing campaigns that drive results. His expertise spans a wide range of areas, including branding, digital marketing, social media, and more. What sets Eddie apart is his deep understanding of the customer journey and his ability to create experiences that resonate with audiences on a personal level. He is a firm believer in the power of empathy and uses this approach to connect with customers and build long-lasting relationships.
Brendan Breen
CEO, ISA
Brendan Breen is a distinguished leader with a proven track record in driving organizational growth and success. With a strong background in membership development, strategic initiatives, financial management, and long-range vision setting, Brendan has played a pivotal role in shaping the future of the Industrial Supply Association. As a seasoned executive, Brendan has consistently demonstrated his ability to spearhead transformative changes. His strategic insights and innovative approach have propelled the organizations he has been a part of to new heights of excellence. Throughout his career, Brendan’s accomplishments have been underpinned by his profound understanding of industry dynamics, his ability to envision and execute comprehensive strategies, and his knack for driving sustainable growth.