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Industrial companies are entering 2027 with changing buyer expectations, greater pressure for profitable organic growth, and new opportunities created by data, automation, and AI. Yet many manufacturers and distributors still operate with inside-sales and customer-service structures designed for an earlier era.
In this on-demand webinar, Ali Hasham, Founder and CEO of Revenue Optics, and John Gunderson of ISA examine how industrial channel leaders are modernizing their inside-sales models for 2027.
Key takeaways include:
- A way to size your own coverage gap using data already in your ERP or CRM
- How manufacturers and distributors can align inside sales with territories, channels, and outside-sales teams
- How leadership, role clarity, account ownership, and operating cadence affect performance
- Where data, automation, and AI can improve account prioritization and seller productivity
- What separates successful inside-sales transformations from those that stall
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