ISA 360 – Disruption: Obsessing over the Business Customer
Available at the ISA Convention 2018
April 15, 2018, ISA Convention 2018 – Baltimore, MD
Part of the ISA 360 series.
Speaker: Rob Green, Director of Amazon Business Marketplace
With Amazon Business increasingly discussed in B2B circles as a disruptor, it’s important to understand how the marketplace model has grown and evolved as a trusted solution for customers (and a growing number of businesses) looking for a better purchasing experience. As more consumer behaviors are migrating to the workplace, Amazon is innovating on behalf of the business buyer, and also creating new opportunities for sellers looking to add and grow incremental channels. Participants will take away:
- Insights into how Amazon starts with the customer and works backwards
- The Virtuous Cycle and the foundation of the marketplace model
- The customer feedback that led to Amazon Business and Amazon’s venture(s) into B2B
- The growing opportunities for third-party sellers
- Thoughts about continued innovation on behalf of our customers
About the Speaker
Rob is the Director of Amazon Business Marketplace. The AB Marketplace enables suppliers from SMB’s to large enterprises and multinational industrial manufacturers to wholesale distributors to serve Amazon Business customers in the US, Europe and Asia. Since launch in April 2015, Amazon Business has attracted over 1 million business buyers and more than 85,000 business sellers. Rob leads teams domestically and internationally focusing on merchant acquisition and selection expansion to meet the growing demands of Amazon Business customers. Prior to Amazon, Rob spent more than 20 years at Oracle in development, services and sales leadership roles.