The Value of Training Channel Partners with BlueVolt

Posted in Member News on March 27, 2024

When people think of online training, they think of onboarding courses, compliance training, or other internal tasks. However, it’s important to consider the benefits of having training available for your channel partners.

What’s the value of training your partners?

Partner Experience: In a 2022 CompTia study on business partnerships, 91% of participants said that partner experience was important or critical in choosing a vendor to work with. Of these same participants, 88% said that the ease of the onboarding process with a new vendor was of moderate to significant importance. Accessible online training streamlines onboarding for new partners and provides them a resource to train on your products.

But the partner experience doesn’t end at onboarding—continuing to have training available for your partners helps continue to strengthen the training relationship, building both trust and loyalty.

Messaging Consistency: Online courses train your channel on how best to communicate your message. When your messaging is consistent, it keeps your brand top-of-mind, helping to build brand and selling loyalty. According to a recent LinkedIn article, it also builds credibility, as customers know what to expect from you and are more confident that you will deliver.

Lead Generation: When you make your training available to partners or potential end users, you gain analytics and data on learner engagement, allowing insight into potential opportunities. For example, in a case study with Minerallac, they revealed they used end-of-course surveys for lead generation—and ultimately doubled their sales—by asking simple questions like “Would you like further information?”

How can you train your partners?

With a BlueVolt-hosted university, you can bring in learners you would like to train on your products: whether they’re part of the BlueVolt network, part of your network, a prospective client, or end user.

Training your sales channel through a BlueVolt university platform has numerous benefits, including:

A central portal to host & track your training
The ability to reach your entire channel: partner to end user
Keeping your messaging consistent and up to date
Capturing data & analytic insights

To learn more about setting up your own university with BlueVolt, contact us today!

Register Now for ISA26 | April 20 – 22, 2026 | Cleveland, OH

Registration for ISA 21 now open!

To all ISA Members and ISA Atlanta 2020 Attendees,

After continuous monitoring of the evolving situation with the novel coronavirus (COVID-19) and much deliberation, the Industrial Supply Association (ISA) is announcing today that the ISA Board of Directors have voted to cancel ISA Atlanta 2020 scheduled to take place April 20-22 in Atlanta, Georgia. Everyone at ISA understands and appreciates the time, effort, and resources that you have put into preparing for this event. Like you, we have been working hard, and were looking forward to coming together to Engage, Learn and Lead.

This decision was made after careful review of the most recent facts from the Centers for Disease Control (CDC), World Health Organization (WHO), the Georgia Department of Public Health and other local authorities. Ultimately, the health, safety and well-being of our members, management team and the community at large led to this decision. Although difficult, as this decision comes at a significant cost to ISA which is a nonprofit, we know it’s the right thing to do.

With that in mind, it’s important to note that ISA is YOUR ASSOCIATION and ISA is OUR INDUSTRY. With over 118 years of history, our mission is to provide the strategies and tools to help companies remain relevant throughout industry change. This global pandemic, combined with the accelerating disruption we all are facing, demonstrates now more than ever the need for ISA to continue its pursuit of Leading the Channel Forward®.

The good news is that we have the financial strength to weather this storm. We plan to access our financial reserves to make that happen. These reserves are intended to protect ISA in times like this and for investing in value added programs that benefit ISA members and our industry.

With this decision, we are prepared to refund 100% of all registration, booth and sponsorship fees. However, recognizing the significant impact on our reserves, we are asking for your consideration in donating your registration, booth fees and/or sponsorships to the ISA Foundation, all or in part, at the level your organization is able to support. Foundation funds will only be used for education, research and/or scholarships and your organization will be recognized as a supporting patron of the Foundation helping ISA continue its mission critical purpose. Your donation will help continue the momentum and fuel the future of the Industrial MROP Channel. We recognize the magnitude of this ask, but if each company can help in some way, together, we will strengthen ISA, our community and industry overall.

In the coming weeks, a member of the ISA team will contact all ISA Atlanta 2020 participants to discuss refunds and or donations. Due to the large number of companies and attendees we ask for your patience as we begin this process. This is a priority and will be given the urgency it deserves.

In closing, I would like to thank everyone that has reached out with overwhelming support and positive feedback regarding the path and mission we are on. To all, please keep an eye out for upcoming announcements regarding the Lifetime Achievement Award, Innovation Impact Awards, Phase 2 Analytics for Distributor, Manufacturers and IMRs, Scholarships and so much more.

On behalf of the ISA Board of Directors, I would like to thank you for your patience throughout this decision-making process and your commitment to your association – ISA.

Stay up to date with the latest information we have here.