This month’s Top 3 in 5 takes a different turn. Brendan sits down with ISA’s Director of Distribution Strategy, John Gunderson, to break down brand-new findings from ISA’s State of the Channel Report. The data points to major shifts in how customers choose partners, what creates real staying power in 2026, and where companies can strengthen their competitive position.
You’ll hear what matters most to buyers right now, which digital and value-added strategies are creating real traction, and why 2026 is shaping up to be a crucial growth-share year. If you want to enter the new year with clarity and a sharper strategy, this discussion delivers it.
👉 Watch the full conversation and see what John will explore even further during the December 18 webinar.
Sign up for the webinar here.
Everyone who registers will receive a free download of ISA’s 2026 State of the Channel Report.
