Why Build Your Personal Brand?

Nary a day goes by in this pandemic era where the concept of putting on your own oxygen mask before helping others is not brought up. With regularity, it is pitched as a key tool in the quest to find that elusive work/life balance. It’s become such a cliche that it’s pretty much lost meaning to me. However, in participating in ISA’s delightful Women in Industry virtual conference this week, one presentation got me thinking about that tired airplane analogy in a fresh and meaningful way.

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