These past 24 months have forced our companies to do things differently – most notably the approach to B2B sales and marketing. We are already seeing companies transform their organizations’ sales strategies, processes, and allocation of resources, moving from a seller-centric to a buyer-centric orientation and shifting from analog sales processes to hyper-automated, digital-first engagements with customers.
Do we all see this trend continuing or is it simply a reaction to the pandemic environment?
This session will explore where the experts feel B2B sales and marketing will be moving forward. With top-line growth opportunities in the forecast, attendees will either walk away confident in their structure… or rethinking their strategy. Either way, this session is a must-attend.
