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Advancing The Professionalism
and Utilization of Industrial
Manufacturer Representatives

See who’s ISA SalesWerks Certified

Learn More

Do Business
with the Best

Connect with the channel's most successful reps and the manufacturers who need and use IMRs most.

Elevate Your
Game

Get the knowledge and skills you need to compete at a higher level and prepare for the future.

Forge Winning Partnerships

Build lasting relationships with the right people, doing the right things, at the right time.

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About the Certification

Take your organization to the next level with ISA SalesWerks Certification – the knowledge process and tools to help you stay relevant, navigate change and position your organization for success!

Certification is differentiation, creating better strategic value between IMRs and Manufacturers. With a focus on process, certification enables all those that choose to become certified (regardless of software) to enjoy the benefits of differentiation.

The ISA SalesWerks Sales Process standard guarantees that your sales team and selling efforts are aligned with the customer’s buying process. Pipeline management can increase sales effectiveness while strengthening the Manufacturer – IMR relationship. It’s not how you want to sell, it’s how the customer wants to buy!

The ISA SalesWerks Business Planning Tool professionalizes the process, maximizing traction while strengthening the Manufacturer – IMR relationship. It’s not about setting a goal, it’s about achieving it! Get engaged, lean in and take your organization to the next level!

Sales Process
Sales Playbook
Business Planning Tool
ISA SalesWerks CRM Platform

Certification Process

Take your organization to the next level. ISA SalesWerks Certification provides the knowledge and tools to help you stay relevant, navigate change and position your organization for success. ISA members are eligible to apply for certification. Once certified, your company will be displayed below, and will have your certification displayed in the member directory. Ready to level up?

See Who's Certified Get Certified

5 Star Sales
Coast Industrial Sales
Cutler Industrial Sales, Inc.
Direct Sales & Marketing
Donwin Marketing Inc.
Flaherty Sales Co.
G.P. Connections, Inc.
Great Lakes Sales And Marketing
Hexis
Industrial Sales Group, LLC.
Integrity Tooling
Metalcutting Specialists Group, Ltd.
Next Generation Tooling
Pro Staff Sales, Inc.
S.J. Larson Company
Turpin Sales & Marketing Inc.

Powerful Tools for IMRs and Manufacturers.
Download them today.

IMR FIT GUIDE

Is this Manufacturer a fit? Objectively evaluate your options for partnerships taking the anecdotal and antiquated guesswork out of the equation.

Download the Fit Guide

SCORECARD

Assess the health of your IMR/Manuf relationship. Identify alignments, gaps, and opportunities to create a solid, successful future together.

Download the Scorecard

MANUFACTURER SELF ASSESSMENT

Take an objective look at what makes you unique so you can determine the right sales strategy for your company, specific territory, or region.

Download the Assessment

SalesWerks On-Demand Sessions

Virtual Sales Mastery: How Sales Teams Can Survive and Thrive in a Virtual Selling World

Speaker: Marcus Sheridan, Virtual Selling Keynote - Marcus Sheridan International, Inc.

Purchase on-demand for $99

Channel Analytics – Connecting the Transformation Dots Through Data

Speaker: Edward Gerber, President & CEO ISA

Purchase on-demand for $99

IMR Network News

Need more info? Contact Brendan Breen at bbreen@isapartners.org

IMR Leadership Committee

Craig Lindsay

Chair Pacesetter Sales & Assoc. President Contact

Patrick Curry

Co-Chair Fullerton Tool Company President Contact

Robert Cutler

Cutler Industrial Sales, Inc. President Contact

Jim Johnson

LineDrive President Contact

Don Freeman

Werner Company Senior Vice President of Commercial Sales Contact

Monte Dhatt

Master Fluid Solutions Director of Sales -America’s Contact

Jon-Michael Raymond

Starrett Sales and Marketing Director – North America, Industrial Products Contact

Harly Savage

Coast Industrial Sales Manufacturer's Representative Contact

Matt Schron

Jergens Inc. General Manager Contact

Gary Tucker

Tucker-Weitzel & Assoc., Inc. President Contact

Interested in joining a committee?

Submit your application of interest.

SalesWerks Virtual Summit: Knowledge. Process. Performance. | Nov. 30 – Dec. 1, 2021

Learn More >

Registration for ISA 21 now open!

Learn more

To all ISA Members and ISA Atlanta 2020 Attendees,

After continuous monitoring of the evolving situation with the novel coronavirus (COVID-19) and much deliberation, the Industrial Supply Association (ISA) is announcing today that the ISA Board of Directors have voted to cancel ISA Atlanta 2020 scheduled to take place April 20-22 in Atlanta, Georgia. Everyone at ISA understands and appreciates the time, effort, and resources that you have put into preparing for this event. Like you, we have been working hard, and were looking forward to coming together to Engage, Learn and Lead.

This decision was made after careful review of the most recent facts from the Centers for Disease Control (CDC), World Health Organization (WHO), the Georgia Department of Public Health and other local authorities. Ultimately, the health, safety and well-being of our members, management team and the community at large led to this decision. Although difficult, as this decision comes at a significant cost to ISA which is a nonprofit, we know it’s the right thing to do.

With that in mind, it’s important to note that ISA is YOUR ASSOCIATION and ISA is OUR INDUSTRY. With over 118 years of history, our mission is to provide the strategies and tools to help companies remain relevant throughout industry change. This global pandemic, combined with the accelerating disruption we all are facing, demonstrates now more than ever the need for ISA to continue its pursuit of Leading the Channel Forward®.

The good news is that we have the financial strength to weather this storm. We plan to access our financial reserves to make that happen. These reserves are intended to protect ISA in times like this and for investing in value added programs that benefit ISA members and our industry.

With this decision, we are prepared to refund 100% of all registration, booth and sponsorship fees. However, recognizing the significant impact on our reserves, we are asking for your consideration in donating your registration, booth fees and/or sponsorships to the ISA Foundation, all or in part, at the level your organization is able to support. Foundation funds will only be used for education, research and/or scholarships and your organization will be recognized as a supporting patron of the Foundation helping ISA continue its mission critical purpose. Your donation will help continue the momentum and fuel the future of the Industrial MROP Channel. We recognize the magnitude of this ask, but if each company can help in some way, together, we will strengthen ISA, our community and industry overall.

In the coming weeks, a member of the ISA team will contact all ISA Atlanta 2020 participants to discuss refunds and or donations. Due to the large number of companies and attendees we ask for your patience as we begin this process. This is a priority and will be given the urgency it deserves.

In closing, I would like to thank everyone that has reached out with overwhelming support and positive feedback regarding the path and mission we are on. To all, please keep an eye out for upcoming announcements regarding the Lifetime Achievement Award, Innovation Impact Awards, Phase 2 Analytics for Distributor, Manufacturers and IMRs, Scholarships and so much more.

On behalf of the ISA Board of Directors, I would like to thank you for your patience throughout this decision-making process and your commitment to your association – ISA.

Stay up to date with the latest information we have here.