WEBINAR
Agentic Commerce:
Using AI to Enhance the Customer Experience
from Discovery to Checkout

Sponsored by

July 23, 2026 | 1:00 - 2:00 PM ET

How AI Agents Are Reshaping Product Discovery

Sponsored by

Agentic commerce is rewriting the rules of search and product discovery, moving buyers from typing keywords in a search bar to conversing with AI agents that understand intent, anticipate needs, and act on their behalf. This webinar walks through the full journey, from the moment a engage in discovery to when and how they check out, and shows how AI is reshaping every touchpoint in between.

Key Takeaways:

  • How conversational AI agents work, the way they interpret intent, learn from context, and take action across the buying journey, not just return a list of links.
  • What an autonomous, proactive, always-on commerce agent looks like in practice, and how it changes the relationship between buyers and your storefront.
  • Why all of your merchandising rules, entitlements and keyword search, for SKU and part number ordering, is still critical, and how it plays a role.

Join us live on July 23 at 1:00 PM ET.

This session is available to both ISA members and non-members. 

ISA Member Sign Up Non-Member Sign Up

Meet the Speakers

John Murcott

EVP, Products and Strategy, HawkSearch

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Jeremy LaDuque

EVP Growth & GTM, HawkSearch

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John Gunderson

Director of Distribution Strategy, ISA

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