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Industrial Supply Association Announces New 2023-2024 Board of Directors

Posted in on June 30, 2023

Princeton, NJ, June 30, 2023 – The Industrial Supply Association (ISA) is pleased to announce its newly appointed board of directors for the 2023-2024 term. Comprising a diverse group of industry leaders, the board will continue to uphold ISA’s mission of anticipating and serving the needs of its member companies, including Distributors, Manufacturers, and Independent Manufacturer Representatives.

These volunteer leaders bring extensive knowledge, time, and experience to their roles and will be responsible for charting ISA’s strategic direction while overseeing initiatives that drive the advancement of the industry and the association.

The new board of directors consists of the following Executive Chairs:

  • Chair – Rob Keenan, President, Seco Tools, LLC
  • Vice Chair – Joyce Lansdale, Vice President of Sales – Industrial, Vallen USA
  • Treasurer – Keith Mudge, Vice President of Sales – Americas, Kennametal
  • Secretary – Brent Williams, President, US Tool Group
  • IMR Advisor – Jim Johnson, President, LineDrive
  • Immediate Past Chair – David Ruggles, President, Martin Supply Company, Inc.

Joining the Executive Chairs are the following Directors:

  • Carrie Kessel – Chief Operating Officer, Mahar Tool Supply Company, Inc.
  • Jayne Millard – Executive Chairman, Turtle
  • Rafael Astacio – President, PFERD North America
  • Patrick Baliva – Executive Sales Director, North America, Saint-Gobain Abrasives
  • Teresa Wu – Vice President, Industrial Channel, USAC SIBG, 3M
  • Jim Terry – CEO/Owner, P.F. Markey Inc.
  • Matt Sisco – Vice President of Sales, MCR Safety

Brendan Breen, President of ISA, expressed his enthusiasm for the newly appointed board, stating, “ISA’s Board of Directors is a dynamic group of volunteer leaders who are deeply committed to the success of our member companies. With their collective expertise and dedication, we are confident in their ability to guide ISA in fulfilling its mission and leading the channel forward.”

Rob Keenan, President of Seco Tools and the newly appointed Chair, also shared his excitement, saying, “It is an honor to serve as the Chair of ISA’s Board of Directors. I look forward to collaborating with this exceptional group of leaders to ensure that ISA continues to deliver valuable resources, support, and innovation to our members. Together, we will navigate the evolving landscape of the industrial supply industry and drive positive change.”

The 2023-2024 board of directors will begin their term on July 1, 2023, and their wealth of experience and industry knowledge will undoubtedly contribute to the continued success of ISA and its members.

To view the 2023-2024 board of directors, please visit

About the Industrial Supply Association (ISA)
Founded in 1902, the Industrial Supply Association (ISA) is the channel association for the industrial MROP industry – Leading the Channel Forward®. As the only trade association that connects all partners within the industrial supply channel, ISA provides networking opportunities, education, strategies, analytics, and tools for companies to stay relevant – and competitive – throughout industry change. Members are comprised of industrial Manufacturers, Distributors, and Independent Manufacturer Representative (IMR) companies around the world. More at

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