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2021 Virtual Summit

The only conference of its kind, providing leading industrial Manufacturers and IMR’s with the latest education, tools, tips and technology needed to remain relevant in the industrial channel.

November 30 – December 1, 2021

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"If you work for a manufacturer or independent manufacturer rep agency in a sales, marketing, or senior leadership position, this message is for you."

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Brendan Breen

Executive Vice President, ISA

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Welcome to SalesWerks 2021, the only conference of its kind that provides leading industrial Manufacturers and IMR's with the latest education, tools, tips and technology needed to remain relevant in the industrial channel.

Who Should Attend?

Designed for your entire Sales & Marketing organization, SalesWerks provides the knowledge and processes needed to deliver on performance.

Bring your entire team and elevate your organization at once, network with your peers, firm up your annual business plans and get ready to hit the ground running in 2022.

Why Should I Attend?

The world is changing at a fast pace. Supply chains are strained. Technology is evolving… and so are the end customers. Staying on top of these changes and taking advantage of the opportunities around us is critical for the success of your organization.

This jam-packed two-day summit will give your entire team access to top-notch educational sessions where you can learn how to identify, align and create winning partnerships. Looking for solutions to convert your Linkedin connections into conversations? Or how to penetrate End User accounts in a Post-COVID world? All this, plus networking, certification, and more!

Get excited to access strategy, engaging education, and conversations your entire team can benefit from.

View the agenda 

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Pricing

Cancellation Policy: On-demand content for SalesWerks 2021 will be available for 90 days following the event. Cancellation requests will not be honored after 5pm on November 29, 2021.

SalesWerks Virtual Summit Agenda

Click on the sessions below to see what each one will cover.

Day 1 - November 30, 2021

8:00AM–10:00AM EST

Private Meetings & Business Planning

ISA logo icon

10:00AM–10:10AM EST

Day 1 Kick Off

Kick-off the day in an exciting way! SalesWerks Chairs, Craig Lindsay & Patrick Curry will share the vision and purpose behind SalesWerks, level-set what you can expect over the next two days and show you how to maximize your engagement and get the most out of your experience.

Craig Lindsay, President at Pacesetter Sales & Associates

Patrick Curry, President at Fullerton Tool Company

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Coffee break icon

10:10AM–10:15PM EST

Break

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10:15AM–11:30AM EST

Opening Keynote: The Champion's Code – Building Relationships Through Life Lessons of Integrity & Accountability from the Sports World to the Business World

Ross’ program is all about the DNA of what makes champions in sports so unique and how that relates to business. It’s based on a series of books he wrote in which he was able to interview more than 1,000 professional athletes and coaches that all had one thing in common — they were all members of championship teams. There are reasons certain teams win consistently, whereas others don’t… and Ross explains why. His mission is to get us all thinking differently about how we can raise our game to the next level.

Ross Bernstein, Best-selling Author & Award-winning Business Speaker

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Coffee break icon

11:30AM–11:45AM EST

Break

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11:45AM–12:30PM EST

The Future Rep Agency - Channel Insights & Analytics

Get the results from ISA’s recent PULSE SURVEY to Manufacturers and IMRs on what the future IMR agency will look like and need to do to thrive and remain relevant in our channel. We're unpacking the gaps and opportunities between Manufactures and IMRs. Survey results will be shared side-by-side to spark the discussions needed around the alignments and disconnects so we can close the gap and create a stronger future together.

Brendan Breen, Executive Vice President at ISA

IMR & Manufacturer Panel

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Coffee break icon

12:30PM–1:15PM EST

Lunch

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1:15PM–2:00PM EST

Future Proofing The IMR/Manufacturer Partnership - Best Practices & Score Card

Join Harly Savage and a panel of pros as they walk through the “how” to future proof the IMR/Manufacturer partnership. Learn about the SCORECARD this taskforce of IMRs and Manufacturers have put together to help both the IMR and Manufacturer future proof their relationship.

Harly Savage, Manufacturer’s Representative at Coast Industrial Sales, Inc.

Taskforce Panel

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Coffee break icon

2:00PM–2:15PM EST

Break

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2:15PM–3:00PM EST

The IMR Value Prop - When IMRs Are The Right Answer

Join Brendan Breen and a panel of your peers as they walk through the thought process when IMRs are the right fit for a Manufacturer’s sales strategy. Direct vs variable costs, Distributor/End User access, growth/retention strategies, and more are all part of the science and the art.

Brendan Breen, Executive Vice President at ISA

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Coffee break icon

3:00PM–3:15PM EST

Break

Round table icon

3:15PM–4:15PM EST

Connecting the Dots - Top Learnings & Takeaways To Put Into Practice

Talk through the learnings of the day and interact with your peers. NETWORK, exchange ideas, stimulate your creative juices, and land on your key takeaways to put into practice and hit the ground running when you get back to the office.

Roundtable Discussion

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Happy hour icon

4:15PM–5:15PM EST

Day 1 Wrap Up & Happy Hour!

Join hosts, Craig Lindsay and Patrick Curry, for a quick end of day Q&A and wrap up as day one of SalesWerks comes to a close. Chill, relax and raise a glass. Reconnect with friends of old and make new acquaintances.

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Day 2 - December 1, 2021

8:00AM–12:00PM EST

Private Meetings - Business Planning

ISA logo icon

12:00PM–1:00PM EST

Day 2 Kick Off / Distributor Winners - How To Identify, Align & Create Winning Partnerships

Join your SalesWerks Chairs, Craig Lindsay and Patrick Curry, for a first day recap and day two kick-off of SalesWerks 2021. Get ready for a another jam packed value added day and virtual experience! SalesWerks 2021 – Knowledge. Process. Performance! Distributor Winners - How to Identify, Align & Create Winners Join Brendan Breen and a panel of leading Distributor Principals as they talk through the future of Distribution. Who will the winners be and why? How to identify and align with the distribution channel the End User wants to buy from. What will it take to create a winning Manufacturer-IMR-Distributor partnership that is sustainable for the future. Get ready for a real conversation that’s sure to be thought provoking. We’ll make time for your Q&A to round out the conversation as well. CHANNEL 2.0!

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Coffee break icon

1:00PM–1:15PM EST

Break

Round table icon

1:15PM–2:15PM EST

Connecting The Dots - How To Penetrate End User Accounts In A Post-COVID World

Talk through the learnings of the day and interact with your peers. NETWORK, exchange ideas, stimulate your creative juices, and land on your key takeaways to put into practice and hit the ground running when you get back to the office.

Roundtable Discussion

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Coffee break icon

2:15PM–2:30PM EST

Break

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2:30PM–3:30PM EST

Converting LinkedIn Connections Into Conversations - Prospecting 2.0

Prospecting in a post-COVID world requires next-level digital skills. Learn the insider SECRETS, TIPS, AND STRATEGIES that salespeople must leverage to use LinkedIn and social selling to grow their business. Brynne Tillman, CEO of Social Sales Link and the LinkedIn Whisperer herself, will dive into the specifics of prospecting 2.0, how you can leverage client referrals and networking partners, and so much more.

Brynne Tillman, CEO of Social Sales Link and the LinkedIn Whisperer

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Coffee break icon

3:30PM–3:45PM EST

Break

ISA logo icon

3:45PM–4:30PM EST

IMR Certification & SalesWerks Closing Session

Join Dave Wright and a panel of your peers as they walk through the power of SalesWerks CERTIFICATION. You will learn what it takes to get certified, stay certified and get the first look at the next step of certification - 3.0. Your SalesWerks Chairs will join in to bring it all together for a final wrap-up and Q&A.

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Need more info? Contact Brendan Breen bbreen@isapartners.org

Speakers

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