The Omnichannel End-Customer
Experience Explained

Tuesday, June 20, 2023 | 1:00 - 1:45 PM ET

The Omnichannel End-Customer Experience Explained

This session is designed to provide a comprehensive understanding of what an omnichannel experience entails, including the various channels that can be utilized to create a seamless and integrated experience for customers. You will learn how to identify the most effective channels for your specific customer base, ensuring that your marketing efforts are targeted and impactful.

Additionally, we will discuss the critical importance of consistency in messaging across all channels, as this is key to building trust and loyalty with your customers. You’ll leave this session with a deeper understanding of how to build an effective omnichannel strategy that drives engagement, conversion, and long-term growth.

Summer Sessions are a FREE benefit exclusively for employees of ISA member companies.
Members can register using the ‘Register’ button on this page.
Non-members will be charged $99/session per person and can register by emailing



Check Out All 9 sessions in ISA’s 2023 Summer Session Program.



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Non-members will be charged $99 per person and can register
by emailing  using the ‘non-member’ button above.

Tom Burton

Co-Founder & COO | LeadSmart Technologies 

Tom Burton is the co-founder and COO of LeadSmart Technologies which has developed an innovative and unique Smart CRM and collaboration platform that is purpose-built for manufacturers and wholesale distributors. Tom is also the author of the best-selling book, The Revenue Zone: The Ultimate Playbook for the Next Generation of Sales, Marketing and Predictable Revenue Growth. Tom graduated from University of California, Santa Barbara with a degree in Computer Science and currently resides in Santa Barbara with his wife Lorin.

James Dorn

President & CEO | Dorn Group

James is the President & CEO of The Dorn Group. He is a proven leader with more than 25 years of consulting experience helping growth-minded executives across manufacturing and distribution firms build modern revenue growth strategies.

James is a true innovator and results-oriented executive that draws upon a mix of market-back principles, competitive intelligence, agile strategic planning, and data-driven decisioning to help commercial teams more effectively acquire, grow and retain customers. He emphasizes the power of alignment across the product, marketing, sales, and service teams for helping industrial firms build more efficient and effective business models that win market share.

Mike Hockett

Executive Editor | Modern Distribution Management (MDM)

Mike Hockett leads MDM’s editorial direction across its various content channels, providing in-depth analysis of the wholesale distribution landscape in the form of articles, blogs, podcasts, webcasts and research reporting. Mike also serves as the editorial face of MDM at industry events and is the content liaison with its marketing clients.

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