A FREE Virtual Education Program for All ISA Member Employees.
FREE for anyone employed by an ISA member company, ISA’s all-new Summer Session program offers 9 virtual education sessions on relevant topics, including one half-day DEI&B Workshop and 8 sessions on De-Mystifying the Omnichannel Customer Experience through sales & marketing, technology, and talent.
Whether you’re a key leader or an employee at any level, you won’t want to miss this value-packed opportunity to upskill and stay ahead of the curve.
The Summer Program Includes:
- One half-day DEI&B Workshop that covers the significance of DEI&B in the workplace, how to recognize and tackle unconscious biases, and how to create a respectful and inclusive work environment.
- Eight 40-minute sessions that ‘Demystify the Omnichannel Customer Experience’ and provide valuable insights into the changing forces driving the end-customer buying process. Gain a deeper understanding that will inspire innovative strategies for delivering exceptional end-customer experiences and fostering customer growth and loyalty.
Who Should Attend?
Key leaders and company employees at all levels in sales, marketing, business development, customer service/support, customer experience, technology, talent management, and HR.
Cost:
All sessions are FREE for anyone employed by an ISA member company. Non-members can register for $99 per session per person.
Summer Sessions Program Lineup
How to Build a Culture of Diversity, Equity, Inclusion & Belonging (DEI&B)
Tuesday, June 6, 2023 | 11:00 AM – 2:45 PM ET
This half-day workshop teaches participants the significance of DEI&B in the workplace, how to recognize and tackle unconscious biases, and how to create a respectful and inclusive work environment.
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End Customer Centricity & Its Impact on the Bottom Line
Thursday, June 15, 2023 | 1:00 – 1:45 PM ET
This session provides insights into the rapid changes in end-customer buying behavior and emphasizes the importance of understanding their decision-making process, engagement preferences, and having a strong brand and value proposition, while also examining the cost of inaction.
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The Omnichannel End Customer Experience Explained
Tuesday, June 20, 2023 | 1:00 – 1:45 PM ET
The session discusses the definition of an omnichannel experience, suggests various channels to create it, provides tips to identify the right channels for your end customers, and emphasizes the need for consistent messaging.
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Omnichannel Marketing Defined
Tuesday, June 27, 2023 | 1:00 – 1:45 PM ET
This session discusses omnichannel marketing, its differences from traditional marketing, the need for an omnichannel marketing strategy, and provides examples of best practices.
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Omnichannel Marketing Execution
Tuesday, July 11, 2023 | 1:00 – 1:45 PM ET
This session explores the people, roles, technology, infrastructure, budgets, and measuring results required for deploying an omnichannel marketing strategy, including the potential for outsourced partners and services.
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Omnichannel Sales Defined
Tuesday, July 18, 2023 | 1:00 – 1:45 PM ET
This session discusses the concept of omnichannel sales, its differences from traditional sales, the importance of an omnichannel sales strategy in providing an overall end-customer experience, and provides examples of best practices.
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Omnichannel Sales Execution
Tuesday, July 25, 2023 | 1:00 – 1:45 PM ET
This session discusses the necessary components for deploying an effective omnichannel sales strategy, including the roles, technology and infrastructure needed, as well as effective sales training requirements.
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Applying Omnichannel Strategies to Employee Recruitment
Tuesday, August 1, 2023 | 1:00 – 1:45 PM ET
This session highlights the connection between customer experience channels and employee recruitment, emphasizing the significance of a positive candidate experience and exploring strategies for attracting candidates through technology.
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Applying Omnichannel Strategies to Employee Retention
Tuesday, August 8, 2023 | 1:00 – 1:45 PM ET
This session discusses various channels for retaining top talent while exploring the significance of culture, leadership, and recognition, and stressing the importance of consistent assessment of retention strategies.
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