A FREE Virtual Education Series for All ISA Member Employees.
Dive into ISA’s premier Summer Session program. Crafted exclusively for individuals from ISA member companies, this enlightening virtual series boasts 12 educational sessions tailored to today’s pivotal themes.
Whether you’re at the helm of leadership or progressing through the ranks, our sessions are designed for everyone keen on refining their skills and staying at the industry’s forefront.
Inside the Summer Session Lineup:
- 4 Comprehensive DEI&B Sessions: Delve into the heart of workplace diversity, equity, inclusion & belonging. Learn to identify and address unconscious biases and foster a culture of respect and inclusivity.
- 8 Engaging Sessions on the Omnichannel Customer Experience: Navigate the dynamic landscape of end-customer buying behaviors, exploring the roles of sales strategies, effective marketing, and talent cultivation.
Summer Sessions Lineup
How to Build a Culture of Diversity, Equity, Inclusion & Belonging (DEI&B)
Tuesday, June 6, 2023 | 11:00 AM – 2:45 PM ET
This half-day workshop teaches participants the significance of DEI&B in the workplace, how to recognize and tackle unconscious biases, and how to create a respectful and inclusive work environment.
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End-Customer Centricity & Its Impact on the Bottom Line
Thursday, June 15, 2023 | 1:00 – 1:45 PM ET
This session provides insights into the rapid changes in end-customer buying behavior and emphasizes the importance of understanding their decision-making process, engagement preferences, and having a strong brand and value proposition, while also examining the cost of inaction.
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The Omnichannel End-Customer Experience Explained
Tuesday, June 20, 2023 | 1:00 – 1:45 PM ET
The session discusses the definition of an omnichannel experience, suggests various channels to create it, provides tips to identify the right channels for your end customers, and emphasizes the need for consistent messaging.
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Omnichannel Marketing Defined
Tuesday, June 27, 2023 | 1:00 – 1:45 PM ET
This session discusses omnichannel marketing, its differences from traditional marketing, the need for an omnichannel marketing strategy, and provides examples of best practices.
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Omnichannel Marketing Execution
Tuesday, July 11, 2023 | 1:00 – 1:45 PM ET
This session explores the people, roles, technology, infrastructure, budgets, and measuring results required for deploying an omnichannel marketing strategy, including the potential for outsourced partners and services.
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Omnichannel Sales Defined
Tuesday, July 18, 2023 | 1:00 – 1:45 PM ET
This session discusses the concept of omnichannel sales, its differences from traditional sales, the importance of an omnichannel sales strategy in providing an overall end-customer experience, and provides examples of best practices.
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Omnichannel Sales Execution
Tuesday, July 25, 2023 | 1:00 – 1:45 PM ET
This session discusses the necessary components for deploying an effective omnichannel sales strategy, including the roles, technology and infrastructure needed, as well as effective sales training requirements.
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Applying Omnichannel Strategies to Employee Recruitment
Tuesday, August 1, 2023 | 1:00 – 1:45 PM ET
This session highlights the connection between customer experience channels and employee recruitment, emphasizing the significance of a positive candidate experience and exploring strategies for attracting candidates through technology.
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Applying Omnichannel Strategies to Employee Retention
Tuesday, August 8, 2023 | 1:00 – 1:45 PM ET
This session discusses various channels for retaining top talent while exploring the significance of culture, leadership, and recognition, and stressing the importance of consistent assessment of retention strategies.
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Building Bridges of Inclusion: Industry Leaders Reflect on Reimagining DEIB from Intention to Impact
Tuesday, August 15, 2023 | 1:00 – 1:45 PM ET
A panel discussion with 3 esteemed industry leaders revisiting the important subject of diversity, equity, inclusion, and belonging (DEIB) from our June summer session “Reimagining DEIB from Intention to Impact.” Delve deeper into the practical aspects of DEIB, exploring strategies for meaningful impact, addressing challenges, measuring progress, and discovering innovative approaches to foster inclusive workplaces.
Watch the Recording