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Omnichannel Sales Defined

Tuesday, July 18, 2023 | 1:00 - 1:45 PM ET

Omnichannel Sales Defined

This session is designed to provide a comprehensive understanding of omnichannel sales and how it differs from traditional sales methods. In this session, you’ll gain insights into the importance of adopting an omnichannel sales approach and how it contributes to a seamless and integrated end-customer experience.

You’ll also discover the best practices of omnichannel sales through real-world examples, empowering you to enhance your sales strategy and drive revenue growth. Whether you’re a seasoned sales professional or just getting started, this session is a must-attend for anyone looking to improve their sales success.

Summer Sessions are a FREE benefit exclusively for employees of ISA member companies.
Members can register using the ‘Register’ button on this page.
Non-members will be charged $99/session per person and can register by emailing



Check Out All 9 sessions in ISA’s 2023 Summer Session Program.



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Non-members will be charged $99 per person and can register
by emailing  using the ‘non-member’ button above.

Ian Heller

Co-Founder and Chief Strategy Officer | Distribution Strategy Group

Ian Heller is the Co-Founder and Chief Strategy Officer for Distribution Strategy Group, a research, consulting, and analytics firm specializing in B2B channels. Ian started his career as a truck unloader at a branch for W.W. Grainger, Inc., and left fifteen years later as the VP Marketing. Since then, Ian been a senior executive at GE Capital, HD Supply, Corporate Express and Newark Electronics. Today, Ian is a popular speaker and writer in the distribution industry with a focus on strategy, industry trends and disruption.

Ian holds a BA from Roosevelt University and an MBA from the Kellogg School of Management at Northwestern University.

Renee Ricciotti

National Safety & Industrial Channel Director | 3M

For the last 27+ years, Renee has helped build the 3M Industrial Business across the United States. She has put her leadership skills and industry expertise to work by successfully building multi-functional teams to effectively serve 3M’s automotive and industrial customers. She has received numerous awards for her performance, including the 3M Golden Step Award, Most Influential Woman in the Collision Industry, and Top Sales Performer, and ISA’s 2022 Women’s Influence Award. She is a member of the ISA Women in Industry Network and 3M Women’s Leadership Forum (WLF) Change Champion.

Renee mentors employees across 3M’s Safety and Industrial Business Group. She played an integral role in creating and implementing a development program intended to advance and develop diverse high potential employees and has sponsored cross-functional development projects.

Jon-Michael Raymond

Senior Vice President, Global Sales and Marketing | FyterTech

Jon-Michael Raymond is an accomplished leader with over 20 years of experience in developing, implementing, and directing business strategies for long term prosperity for industry leading brands such as Norton Abrasives, PFERD Inc., L.S. Starrett Company, Mahr Inc. and FyterTech NonWovens.

Jon-Michael is currently Senior Vice President, Global Sales and Marketing for FyterTech, one of the world’s largest vertically integrated spill control manufacturer.  Prior to FyterTech, Jon-Michael led sales and marketing for North America for Mahr Inc. and the L.S. Starrett company, two global leading manufacturers of precision measuring equipment and tools.

Jon-Michael is a graduate of Worcester State University and Assumption University, where he received a Masters of Business Administration

Jon-Michael is inspired daily by his wife and their three children and resides in Massachusetts. In his free time, Jon-Michael likes to run, golf, read, travel, and watch his kids play sports.

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