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Episode 13: Maintaining Relevancy Through Innovation: MSC Industrial Supply

In this episode of The Channel, we’re talking about innovation… specifically this past year’s winner of the ISA Innovation Impact Award, MSC Industrial Supply.

Join, ISA President, Brendan Breen, as he sits down with Jamie Goettler, Senior Director of Metalworking Sales and Innovation, and Erik Gershwind, President and CEO, of MSC Industrial Supply to talk about MSC MillMax® – the service that won them this prestigious award – and the importance of innovation when striving to meet the End User’s evolving needs.


Applications are currently being accepted for the 2022 Innovation Impact Award. The winner will be announced at the ISA23 convention happening in Phoenix, AZ April 17-19, 2023.



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