WEBINAR
How Industrial Distribution Leaders Are
Adjusting Their Inside Sales Teams to Grow

Sponsored by

October 8, 2026 | 1:00 - 2:00 PM ET

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Built for Today's Buyer — Modernizing Inside Sales in the Industrial Channel

Sponsored by

Industrial companies are entering 2027 with changing buyer expectations, greater pressure for profitable organic growth, and new opportunities created by data, automation, and AI. Yet many manufacturers and distributors still operate with inside-sales and customer-service structures designed for an earlier era.  In this executive webinar, Ali Hasham, Founder and CEO of Revenue Optics, and John Gunderson of ISA will examine how industrial channel leaders are modernizing their inside-sales models for 2027.
Key takeaways include:
  • A way to size your own coverage gap using data already in your ERP or CRM
  • How manufacturers and distributors can align inside sales with territories, channels, and outside-sales teams
  • How leadership, role clarity, account ownership, and operating cadence affect performance
  • Where data, automation, and AI can improve account prioritization and seller productivity
  • What separates successful inside-sales transformations from those that stall

This webinar is available to both ISA members and non-members.

Join us live on October 8, 2026 at 1:00 pm ET.

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Meet the Speaker

Ali Hasham

Founder & CEO, Revenue Optics

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John Gunderson

Director of Distribution Strategy, ISA

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This policy is for first-time attendees whose company has never been an ISA member or, whose company has not been an ISA member for the past 3 years.

Defining “First-Time”:

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