A FREE Virtual Learning Series for All Industrial Companies and Their Employees!


Join us for ISA’s “Industrial Marketing is Broken” Summer Session Series, a four-part webinar event designed to tackle the pressing challenges and opportunities within the industrial marketing landscape. This engaging series features insightful conversations with industry experts who will share their expertise and actionable strategies. From mastering CRM usage to content collaborations and revitalizing trade show tactics, each session aims to equip you with the knowledge and tools to elevate your marketing game. Don’t miss this chance to learn, connect, and transform your approach to industrial marketing.

Key Takeaways:

  • Deep Dive into Attribution & CRM: Understand and overcome CRM stigmas while exploring the impact of dark social on your marketing strategy.
  • Outdated Tactics vs. Modern Marketing Strategies: Identify and move beyond old-school marketing tactics with actionable modern marketing tips from the experts.
  • Trade Show & Events Tactics: Learn modern marketing techniques to enhance your trade show and event presence and drive growth.
  • Power of Content & Collaboration: Discover how industrial brands can thrive in the Creator Economy through effective content marketing and collaboration.

2024 Summer Sessions Lineup

Unlocking the Power of Attribution & CRM

Wednesday, July 17, 2024  |  2:00 PM – 3:00 PM ET

Join us for an in-depth conversation where we break down the myths and misconceptions surrounding CRM systems, shedding light on their true potential. We’ll also explore the intriguing world of dark social and other pressing topics in the industrial marketing arena.

Learn More & Sign Up

Old School No More: Modernizing Industrial Marketing

Wednesday, July 31, 2024  |  2:00 PM – 3:00 PM ET

Prepare for a hard-hitting session where we tackle outdated industrial marketing tactics head-on. We’ll debunk old-school methods and provide plenty of fresh tips and actionable tricks to revitalize your marketing approach.

Learn More & Sign Up

Elevate Your Trade Show & Event Game

Friday, August 2, 2024  |  2:00 PM – 3:00 PM ET

Get ready for a lively discussion on the ever-controversial topic of trade shows! Discover how brands can supercharge their trade show and growth efforts using cutting-edge marketing strategies.

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Content Marketing & Collaboration

Monday, August 05, 2024  |  2:00 PM – 3:00 PM ET

Wrap up the series with a powerful session on the importance of content and collaboration in the new Creator Economy. Discover how industrial brands can thrive by working together and leveraging collective strengths.

Learn More & Sign Up
Registration Now Open for Fall Summit: The Industry’s Top Professional Growth Event!
Registration for ISA 21 now open!
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