Do Business
with the Best
Connect with the channel's most successful reps and the manufacturers who need and use IMRs most.
Elevate Your
Game
Get the knowledge and skills you need to compete at a higher level and prepare for the future.
Forge Winning Partnerships
Build lasting relationships with the right people, doing the right things, at the right time.
About the Certification
Take your organization to the next level with ISA SalesWerks Certification – the knowledge process and tools to help you stay relevant, navigate change and position your organization for success!
Certification is differentiation, creating better strategic value between IMRs and Manufacturers. With a focus on process, certification enables all those that choose to become certified (regardless of software) to enjoy the benefits of differentiation.
The ISA SalesWerks Sales Process standard guarantees that your sales team and selling efforts are aligned with the customer’s buying process. Pipeline management can increase sales effectiveness while strengthening the Manufacturer – IMR relationship. It’s not how you want to sell, it’s how the customer wants to buy!
The ISA SalesWerks Business Planning Tool professionalizes the process, maximizing traction while strengthening the Manufacturer – IMR relationship. It’s not about setting a goal, it’s about achieving it! Get engaged, lean in and take your organization to the next level!
Sales Process
Sales Playbook
Business Planning Tool
ISA SalesWerks CRM Platform
Certification Process
Take your organization to the next level. ISA SalesWerks Certification provides the knowledge and tools to help you stay relevant, navigate change and position your organization for success. ISA members are eligible to apply for certification. Once certified, your company will be displayed below, and will have your certification displayed in the member directory. Ready to level up?
- 5 Star Sales
- Coast Industrial Sales
- Cutler Industrial Sales, Inc.
- Direct Sales & Marketing
- Donwin Marketing Inc.
- Flaherty Sales Co.
- G.P. Connections, Inc.
- Great Lakes Sales And Marketing
- Hexis
- Industrial Sales Group, LLC.
- Integrity Tooling
- Metalcutting Specialists Group, Ltd.
- Next Generation Tooling
- Pro Staff Sales, Inc.
- S.J. Larson Company
- Turpin Sales & Marketing Inc.

ISA 2022 Fall Summit
Where Manufacturers & IMRs Prepare for the Future. Together.
Align on goals and develop a solid business plan for next year. Strengthen the Manufacturer – IMR relationship by becoming true partners in business planning at Fall Summit. Here you’ll learn how to professionalize the planning process, maximize traction, collaboratively align expectations, and develop sales goals together as a team.
November 30 – December 2, 2022 | Orlando, FL
Learn MoreSalesWerks On-Demand Sessions
Virtual Sales Mastery: How Sales Teams Can Survive and Thrive in a Virtual Selling World

Speaker: Marcus Sheridan, Virtual Selling Keynote - Marcus Sheridan International, Inc.
Purchase on-demand for $99Channel Analytics – Connecting the Transformation Dots Through Data

Speaker: Edward Gerber, President & CEO ISA
Purchase on-demand for $99IMR Network News
IMR Leadership Committee
Jon-Michael Raymond
Starrett Sales and Marketing Director – North America, Industrial Products ContactInterested in joining a committee?
Submit your application of interest.